What is Internet marketing?
Strategies and techniques applied on the Internet to support the organization's overall online marketing objectives. Goals may include driving targeted traffic to a Website and features on the Website to create a desired call to action. Internet marketing may include keyword and meta tag strategies, newsgroup and mailing list postings, banner advertising, reciprocal links, online promotions, content positioning, online image development, email strategies and other interactive features.

Why and How?
The use of the Internet to advertise wil help sell merchandise or services. Cataloging your web site to top search engines will increase your site's marketing exposure. This involves use of Web sites and e-mail to inform customers about a product, solicit their questions, and accept their orders directly through the electronic medium. Internet Marketing has grown into a large subset of web development that includes search engine optimization, paid advertising, affiliations, paid linking, and other promotional tactics. Although internet marketing sounds expensive, it doesn't have to be.
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